Build
Anamchara Handfasting Cords: purchase tracking rebuilt end to end
Conversion tracking teardown and rebuild for an Irish Squarespace store. Before: 59 sales in 4 weeks logged at €0.00. After: every order carries value, currency and order ID.
- Client
- Anamchara Handfasting Cords
- Industry
- Handmade wedding accessories, ecommerce
- Location
- Ireland
- Period
- October 2026
€0.00revenue Google Analytics showed for 59 sales before the fix
5 of 5Google Ads campaigns now bid on purchases, up from 1
4shopping steps tracked, from product view to purchase
27currencies, each sale recorded in the one the buyer paid in
The load
Purchases fired without currency. Revenue read zero. Tags loaded pre-consent. No funnel events. 4 of 5 Google Ads campaigns bid toward a dead add to cart goal.
The engineering
- Full audit first: Squarespace, GA4, Google Ads, Meta Pixel, every finding logged
- Purchase event per order: value, currency, order number, deduplicated
- Funnel instrumented: view_item, add_to_cart, begin_checkout
- Consent mode wired to the cookie banner, zero hits before opt-in
- Google Ads default goal switched to purchase across all 5 campaigns
The output
Every order now hits GA4 once, valued and numbered. All 5 campaigns bid on purchases. Validated with a live test order. Revenue visible in the owner's reports on day one.
Next step
Bring us the hard part.
Platforms, sites, apps, agents, pipelines or campaigns: bring us the work that is slowing you down and we will tell you how we would engineer it and what it costs to start.
Call (267) 571-5128Philadelphia, PA